About Us

Essel’s is more than a sports brand; it’s a dream come true, founded by two young girls of color from Leiden. With a vision of inclusivity, they decided to start a sports brand that symbolizes their own experience: growing up as girls of color in a white community, and showing that anything is possible if you work hard enough. The range is completely black and white, a powerful reference to their story and the message that everyone can find their place.

With their passion for sports and helping others, they decided to donate 10% to Save the Children. They believe that every child, regardless of background or circumstances, deserves an equal chance. At Essel’s, it’s about more than just sports; it’s about making a difference and inspiring others to do the same.